Aitraaz (2004-movie) : Bollywood Hindi Film

Aitraaz Movie (2004-movie) Details :

Aitraaz Movie is aa 2004 Bollywood Hindi romantic thriller film directer is Abbas–Mustan. Producer is Subhash Ghai, This movie leading star cast is Akshay Kumar, Kareena Kapoor and Priyanka Chopra, and while supporting star cast is Amrish Puri, Paresh Rawal and Annu Kapoor . The screenplay writter is Shyam Goel and Shiraz Ahmed, and Music composer is Himesh Reshammiya.

The film tells the story of a man accused of sexual harassment by his female superior. It was released on 12 November 2004 to positive reviews. Priyanka received widespread critical acclaim for her performance as the antagonist. Aitraaz was a commercial success, grossing over rs. 260 million at the box office against a budget of rs. 110 million. It has been noted for its bold subject of sexual harassment.

Aitraaz received several awards, particularly for Priyanka Chopra. At the 50th Filmfare Awards, she received two nominations: Best Supporting Actress and Best Performance in a Negative Role, winning the latter and thus becoming the second actress to win the award. Priyanka also won the Bengal Film Journalists’ Association Award for Best Actress and the Screen Award for Best Actor in a Negative Role. The film received ten nominations at the 2005 IIFA Awards, winning three. The film was remade in Kannada as Shrimathi (2011), starring Upendra, Priyanka Trivedi and Celina Jaitley.

• Directer : Abbas–Mustan
• Producer : Subhash Ghai
• Screenplay : Shiraz Ahmed,Shyam Goel
• Starring : Akshay Kumar,Kareena Kapoor,Priyanka Chopra, Amrish Puri,Paresh Rawal
• Music : Himesh Reshammiya
• Cinematography : Ravi Yadav
• Editor : Hussain A. Burmawala
• Art Direction : R. Verman Shetty
• Costume Design : Manish Malhotra,Vikram Phadnis
• Assistant Director : Mohammed S. Burmawala,Ashish Sharma
• Sound Department : Subir Kumar Das,Anup Dev,Nishant Menon,Mohammad Iqbal Paratwada
• Visual Effects : Pavan Balagam
• Stunts : Sham Kaushal,Moses
• Production company : Mukta Arts
• Distributed : Mukta Arts
• Genres : Drama,Romance,Thriller
• Release date : 12 November 2004
• Running time : 159 minutes
• Country : India
• Language : Hindi

Aitraaz Movie Trailer :

Story Of The Movie :

Raj Malhotra(Akshay Kumar) is a product engineer for Voice Mobiles, a mobile manufacturing company. Junior lawyer Priya(Kareena Kapoor) goes to Raj’s house for an interview, mistaking him for barrister Ram Chautrani(Anu Kapoor), a neighbour and Raj’s friend. They fall in love, marry and are soon expecting a child as well as Raj’s promotion to CEO. Company chairman Sonia Roy(Amrish Puri) arrives with a new and much younger wife, Sonia(Priyanka Chopra); after some discussion between the couple, Sonia is named as the new chairperson, Raj’s friend Rakesh as the new CEO, and Raj is placed on the board of directors. At a party, Raj and Priya learn about Sonia and gossip about her attractiveness and her age difference with Roy. Raj jokes that his magnetic personality was responsible for his prestigious promotion. It is implied that Raj may have encountered Sonia previously.

Five Years ago Raj’s previous relationship with Sonia. Raj and Sonia (earlier was model) meet at a beach in Cape Town. They fall in love and move in together. Sonia becomes pregnant with Raj’s child, which makes him happy, but Sonia refuses Raj’s marriage proposal. But super Ambitious Sonia says that she is going to terminate the pregnancy as a child would stand in the way of wealth, fame, power and status; as a consequence, their relationship ends.

After their promotions, Rakesh tells Raj about a defect in the company’s new mobile handset, which causes calls to be simultaneously placed to two people—the intended recipient and another random person from the phone’s contact list. Raj needs Sonia’s permission to stop production, and she invites him to her house to discuss the matter. Sonia makes provocative and sexually explicit statements to Raj, who ignores her. She then aggressively tries to pursue Raj, who resists. Although he repeatedly rejects her advances, Sonia continues trying to seduce him. As he leaves, Sonia threatens to punish him for spurning her. The next day, he learns that Sonia has told her husband that he sexually harassed her. Since he has admitted finding Sonia attractive, his claim of innocence is not believed, and the company pressures him to resign.

Raj asks Chauthrani to take his case; Chauthrani tells him not to resign, and to continue going to work. The case goes to court, gaining widespread media attention with the bulk of the evidence against Raj. Raj’s bank manager returns from overseas with a tape that recorded Raj’s encounter at Sonia’s house. The tape is proven genuine, but is destroyed when Chauthrani is struck by a car driven by a goon who Sonia hired. When Priya asks Raj why he called their bank manager from Sonia’s house, he replies that he had called Rakesh, and the call also went through to the bank manager due to the defect in the company handset. Due to Chauthrani’s injury, Priya continues the case and exposes Sonia’s earlier relationship with Raj in Cape Town. She then plays Rakesh’s voice mail to the court, showing what occurred between Raj and Sonia. It is revealed that Sonia married Roy for money, power, and status, but when he could not satisfy her sexually, she tried to resume her relationship with Raj. Priya wins the case and Roy leaves Sonia. Guilt-stricken and humiliated, Sonia commits suicide by jumping from a building. At the end – Raj and Priya walking their child.

Star Cast Of The Movie :

• Akshay Kumar as Raj Malhotra
• Priyanka Chopra as Sonia Roy
• Kareena Kapoor as Priya Saxena Malhotra
• Paresh Rawal as Advocate Patel
• Amrish Puri as Ranjit Roy
• Anu Kapoor as Barrister Ram Chauthrani
• Vivek Shauq as Rakesh Sharma
• Preeti Puri as Jenny (Raj’s secretary)
• Upasna Singh as Kanchan
• Dinesh Lamba as Chauthrani’s assistant
• Anil Nagrath as Judge
• Suresh Bhagwat as Bhagwat, Sonia’s PA
• Kamal Chopra as Kamal Chopra
• Firoz Irani
• Anil Nagrath
• Juliette Navis(as Juliette Navin-Bardin)

Pre-post Production of the Movie :

The director Bro- Abbas–Mustan took inspiration from National Basketball Association player Kobe Bryant, who was accused of rape by a fan; they started developing the film after reading about his sexual-assault case in the newspapers. Regarding the film’s unusual title, they said the word aitraaz was colloquial and suited the subject. Screenplay writer is Shyam Goel and Shiraz Ahmed . Hussain A. Burmawala is film Editor and R. Verman is art direction.
The film was announced in October 2003 by producer Subhash Ghai, to commemorate the 25th anniversary of his production company Mukta Arts. The media report show that Akshay Kumar, Kareena Kapoor and Priyanka Chopra were cast in main roles, making it the third film collaboration between Akshay and Priyanka Chopra after the highly successful Andaaz (2003) and Mujhse Shaadi Karogi (2004). Akshay was cast as Raj, a working man accused of rape at his workplace; Kareena play his supportive wife, who goes to extremes to defend him. According to the directors, Akshay was cast against type; he generally played action heroes, and they wanted him to underplay his character. Abbas–Mustan, known for stylish thrillers and intriguing antagonists, cast Priyanka in her first negative role. She plays a woman, married to a business magnate more than twice her age, who seeks revenge by falsely accusing her former lover of raping her. Priyanka was initially apprehensive about such a bold character, due to the controversial theme of sexual harassment, but Abbas–Mastan and Subhash Ghai convinced her to accept the role. The director Bro. had previously offered her the lead in their 2002 thriller Humraaz, which she could not accept.

Akshay described his character as “realistic” and a “new-age metrosexual” man. The Akshay revealed that he enjoyed the strengths and weaknesses of his character, adding “. He is not afraid to show his feelings and does not feel emasculated by his situation.”Akshay further stated: “There’s a quiet dignity and heroism associated with my character. He doesn’t fight for applause. He fights for his convictions.” In an interview with Tribune India, Kareena remarked that Indian women would identify with her character. She said her character “stands by Raj in his moment of distress and helplessness, like every Indian woman would.” Priyanka described her character Sonia as “charming and focused”, commenting that her “philosophy is that she has to achieve her goals at any cost. She knows one thing: that nothing can come in between her desires and herself.” Owing to her conservative upbringing, Priyanka found it difficult to identify with her “man-eater role”. Playing an “extremely negative character” proved a challenge, and she had to mentally prepare herself for an hour before each scene.

Manish Malhotra and Vikram Phadnis designed the costumes and the cinematography was done by Ravi Yadav. The film was mainly shot in Cape Town, Goa, Pune and Mumbai. Priyanka, who was simultaneously film shooting four other productions, revealed that because of her busy schedule the producers of her other films had to move their sets to the Filmistan Studio, where Aitraaz was being made. She wept during film shooting of the sexual-harassment scene; it took the directors several hours to remind her she was only playing a character, and further film shooting was postponed. The music video of the title track “Aitraaz – I Want to Make Love to You” with Akhay and Priyanka was shot in one take with a Steadicam. The background music score for the film composer is Salim–Sulaiman.

Release / Marketing of the Movie :

The first-look poster of the film, with the tagline “In the world of women, you either play by their rules or else .”, was received positively by critics; the film’s trailers were also popular. In October 2004, exclusive footage from the film was screened to the trade experts and critics, creating a positive buzz. The film’s trailers and the film’s music helps its marketing and created curiocity among people.

Made on a budget of rs. 60 million, Aitraaz was released on 375 screens on 12 November 2004 during the Diwali weekend Holidays.It clashed with 3 other major releases: Veer-Zaara, the coloured version of Mughal-e-Azam, and Naach film. The film opened high in metros and decent at other places. It was the second-best playing release of the week after Yash Chopra’s Veer-Zaara. According to Box Office India, the film grossed approximately rs. 45 million on its opening weekend and rs. 76 million in its first week at the domestic box office. After its run, Aitraaz grossed over rs. 278 million at the box office, becoming the tenth highest-grossing Bollywood film of the year. The film was Box office super hit- commercial success.

The DVD of the film was released on 6 December 2004 across all regions in a PAL-format single disc. Distributor is Shemaroo Entertainment, it included a making-of-the-film segment and a photo gallery. The VCD version was released at the same time,and Zee Network bought the exclusive broadcast rights. Aitraaz made its Indian television premiere on 30 October 2005 on Zee Cinema.

Aitraaz Movie Music / Songs :

Aitraaz’s music composer is Himesh Reshammiya, while lyricist is Sameer. The album contains fifteen songs: seven original, and eight remixes. The film singers are Udit Narayan, Alka Yagnik, Sunidhi Chauhan, Adnan Sami, K.K., and Alisha Chinai. It was released on 24 September 2004 by Sony Music.

The music was generally Positive review from music critics, who praised its lyrics and singers.

Planet Bollywood gave a rating of 7 out of 10, calling it a “good album”.
Joginder Tuteja of Bollywood Hungama rated the album 3 out of 5, praising “I Want To Make Love To You” (all three versions): “Sunidhi Chauhan is excellent in this wonderfully-composed track that shocks everyone with the intensity of the lyrics and the music”. He concluded, “Except for two or three average songs here and there, the majority of songs in Aitraaz do keep you engaged”.

The music Highgly Popular at That time– topped charts on a number of music channels-platforms in India. The music was one of the best-selling Bollywood soundtracks of the year, with 1.5 million units sold according to Box Office India.

• “Aankhen Bandh Karke” – Udit Narayan, Alka Yagnik
• “Tala Tum Tala Tum”- lka Yagnik, Jayesh Gandhi, Udit Narayan
• “Woh Tassavvur”- Udit Narayan, Alka Yagnik
• “Nazar Aa Raha Hai”- Udit Narayan, Alka Yagnik
• “Gela Gela Gela”- Adnan Sami, Sunidhi Chauhan
• “Aitraaz – I Want to Make Love to You”- Sunidhi Chauhan
• “Yeh Dil Tumpe Aa Gaya”- K.K., Alisha Chinai
• “Aitraaz – I Want to Make Love to You (Male)”- Kunal Ganjawala
• “Aankhen Bandh Karke (Close Your Eyes Mix)”- Udit Narayan, Alka Yagnik
• “Gela Gela Gela (The Dance on the Beach Mix)”- Adnan Sami, Sunidhi Chauhan
• “Woh Tassavvur (Love is Forever Mix)”- Udit Narayan, Alka Yagnik
• “Tala Tum Tala Tum (The Cyclonic Dance Mix)- Alka Yagnik, Jayesh Gandhi, Udit Narayan
• “Nazar Aa Raha Hai”- Udit Narayan, Alka Yagnik
• “Yeh Dil Tumpe Aa Gaya (The Slip and Slide Mix)”- K.K., Alisha Chinai
• “Aitraaz – I Want to Make Love to You (The Passion Mix)”- Sunidhi Chauhan

Aitraaz Movie Review :

This film review are Mostly Positive from Critics, IMDB Public Reviewing site give 6.6 Star Out Of 10 Star with Reviewers are 9411.

Aitraaz received mostly positive reviews from critics, who praised its direction, music and performances, particularly Priyanka’s. It was observed for its bold treatment of sexual harassment. Several critics observed that the synopsis was similar to the American film Disclosure (1994).

Taran Adarsh from Bollywood Hungama give the film 3.5 out of 5, saying that “a well-crafted thriller” and complimenting the directors’ opting for “a theme that has been untouched on the Indian screen so far” and the film’s “dramatic moments”.

India Today, film critic Anupama Chopra praised Priyanka’s “impressive” performance, and deemed the film “good timepass”.

The Times of India , film critics Jitesh Pillai in his review for – gave a rating of 3 out of 5 and noted that “it isn’t drama that directors were striving for, yet the film works.”

Aitraaz Movie Awards :

Filmfare Awards :

• Best Performance in a Negative Role…………..Priyanka Chopra……….Won

Global Indian Film Awards :

• Best Villain Female……….Priyanka Chopra……………Won

International Indian Film Academy Awards :

• Best Editing…………..Hussain A. Burmawala……………..Won
• Best Sound Recording…………….Rakesh Rajan………….Won
• Best Sound Re-Recording……………..Anup Dev………….Won

Screen Awards :

• Best Actor in a Negative Role…………Priyanka Chopra……………..Won

Bengal Film Journalists’ Association Awards :

• Best Actress…………….Priyanka Chopra………….Won

Aitraaz Movie Box Office Collection :

Film opened well at the Box office also release with 3 other movie may also overall collection but able to make Hit film.

INDIA

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